Reliance Shopper Merchandise Restricted (RCPL), the fast-moving client items division of Reliance Industries Restricted, has introduced a strategic partnership with Ajith Kumar Racing. The collaboration designates Campa Vitality, RCPL’s flagship vitality drink, because the Official Vitality Accomplice of the group. This growth underlines RCPL’s dedication to supporting Indian enterprises within the world sporting area and indicators a concerted effort to spice up the profile of Indian motorsport internationally. The partnership is ready to supply each manufacturers with elevated visibility and aligns with RCPL’s deal with reasonably priced, high quality merchandise and fostering Indian expertise overseas.
Ajith Kumar Racing, based by acclaimed actor and racer Ajith Kumar, has quickly established itself in premier worldwide competitions since its inception in 2024. The group achieved a P3 total end on the 2025 Creventic 24H European Endurance Championship, reflecting its ambition to raise India’s presence in motorsports. The tie-up with RCPL is meant to bolster each organisations’ shared imaginative and prescient of excessive efficiency and self-discipline, whereas additionally supporting the drive for world recognition.
An announcement launched by RCPL on Wednesday confirmed: “As a part of this collaboration, Campa Vitality, RCPL’s flagship vitality drink model, will function the Official Vitality Accomplice of the group, as per a press release from RCPL on Wednesday.” The partnership is anticipated to supply Ajith Kumar Racing with the sources essential to compete on the highest stage and preserve its deal with worldwide growth.
In line with the RCPL assertion, “The affiliation celebrates the spirit of dedication, endurance, and efficiency — values shared by each Campa Vitality and Ajith Kumar Racing, the assertion stated.” This synergy is meant to encourage better engagement amongst Indian youth and motorsport followers, aligning RCPL’s model values with these of the racing group.
The collaboration has been positioned as a platform to champion Indian-made initiatives. “Supporting Made-in-India initiatives is a core pillar of RCPL’s philosophy, the assertion stated, including that the partnership reinforces that dedication.” This facet is seen as key to each the corporate’s enterprise goals and the group’s identification as a consultant of Indian excellence on the world stage.
RCPL’s assertion additionally highlighted the broader mission driving its partnership technique: “RCPL stated it additionally displays RCPL’s mission of providing the best-quality world merchandise at reasonably priced costs, whereas fostering Indian expertise and ambition on worldwide platforms.” The corporate’s emphasis on accessible high quality and world ambition mirrors Ajith Kumar Racing’s aggressive aspirations.
Ajith Kumar, honoured with the Padma award, based the racing group to place India on the worldwide motorsport map. The group’s operational mannequin centres on world-class efficiency, teamwork, and self-discipline. Its third-place end within the 2025 Creventic 24H race is thought to be a significant milestone for each the group and Indian motorsport as a complete.
The partnership’s narrative is additional formed by a deal with youthful vitality and perseverance. As said within the launch, “Embodying the never-give-up perspective of in the present day’s youth, Campa Vitality will energy the group’s pursuit of excellence on the worldwide racing circuit, offering the enhance that fuels fearless achievers.” The collaboration is anticipated to be seen all through the group’s actions in worldwide competitions, contributing to the event of India’s motorsport ecosystem.
