Brady Bedard has been named Govt Vice President, Promotion for Atlantic Music Group.
He joins the corporate following 26 years at Sony Music/Columbia Information, the place he was most just lately Senior Vice President of Pop Promotion.
“He’s an incredible addition as we proceed to assemble the most effective crew within the enterprise,” stated Atlantic Music Group CEO Elliot Grainge on Monday (November 25).
Atlantic Music Group additionally just lately named Alana Dolgin to the newly-created place of President of Digital Advertising and marketing on the firm.
Over the course of his profession, Bedard has performed a key position in advancing the careers of artists akin to Adele, Beyoncé, Harry Kinds, Miley Cyrus, John Mayer, BTS, Hozier, One Course, Daft Punk, Lil Nas X, Jack White, The Child LAROI, Pharrell WIlliams, and plenty of others.
Bedard started his profession as a university rep for Sony Music in 1998 earlier than changing into a subject advertising rep after which transitioning to radio promotion for Columbia Information in 2001.
Transferring up the ranks at Sony Music, he was appointed Director of Pop Promotion, Senior Director of Promotion, and Vice President of Rock and Various Promotion earlier than being named SVP of Pop Promotion in 2018.
“We’re extremely lucky to have the ability to convey Brady into the Atlantic fold.”
Elliot Grainge
“We’re extremely lucky to have the ability to convey Brady into the Atlantic fold,” stated Atlantic Music Group CEO Elliot Grainge.
“He’s expertly navigated the ever-shifting radio panorama for greater than 1 / 4 century, with a passionate devotion to the music and deep relationships throughout the business.”
“Having spent my total profession thus far at one firm, the one different place I might ever think about working is one with such a wealthy historical past of artist growth and genre-spanning roster as WMG.”
Brady Bedard
Bedard added: “Having spent my total profession thus far at one firm, the one different place I might ever think about working is one with such a wealthy historical past of artist growth and genre-spanning roster as WMG.
“Atlantic is a legend within the radio promotion enterprise, and to affix the corporate at this transformational second is tremendously thrilling. I wish to thank Elliot for this wonderful alternative.”
Final week, throughout his opening remarks on Warner Music Group’s calendar Q3 earnings name, WMG CEO Robert Kyncl addressed the latest management shakeup at Atlantic Music Group.
“Whereas this type of transition isn’t simple, this was a seamlessly executed handover,” stated Kyncl. He added that the revamped AMG management crew “has delivered first-class outcomes for precedence tasks, whereas bringing in recent concepts, onboarding dynamic executives, and attracting thrilling new artists.”Music Enterprise Worldwide
