Major Wave Music has strengthened its model partnerships division, led by Chief Model Officer Jeffrey Straughn.
The corporate has appointed Camille Hackney as Head of Model Partnerships, Bart Saunt as Senior Vice President, and promoted Sam Sklover to Vice President, Model Partnerships.
Hackney, based mostly in New York, brings greater than 20 years of expertise in music and model partnerships. She joins from Warner Music Group, the place she most just lately served as Chief Partnerships Officer and Head of the International Model Partnerships Council.
Over her profession, she has brokered campaigns with Fortune 500 corporations together with American Categorical, Pepsi, Google, Apple, and Starbucks, in addition to collaborations with the NBA, NFL, NHL and NCAA.
Hackney mentioned: “Even whereas at rival labels, Jeff [Jeffrey Straughn] and I typically spoke about working collectively sometime, so I’m completely ecstatic to hitch him and the group at Major Wave.
“I’ve watched the corporate develop into a real powerhouse within the enterprise, and I’m honored to convey my expertise to contribute to the success of this unmatched roster of artists and estates.”
“I’ve watched the corporate develop into a real powerhouse within the enterprise, and I’m honored to convey my expertise to contribute to the success of this unmatched roster of artists and estates.”
Camille Hackney
Chief Model Officer Jeffrey Straughn added: “I’m thrilled to see our group mature and develop all on the identical time. I’ve recognized Camille for over 20 years and have all the time revered and admired not solely her work, however her aggressive spirit and powerful repute within the model house.
“To say I’m excited to have her be part of our rising group could be an understatement, and I’m trying ahead to working intently together with her over the approaching years.”
In Los Angeles, Saunt steps into the position of SVP after greater than 25 years of expertise. Beforehand, at Common Music Group, he spearheaded the enlargement into trademark licensing, laying the muse for broader partnerships.
His profession has included work with catalogs from Bob Marley, The Beatles, and The Seaside Boys to Girl Gaga, Katy Perry, and Demi Lovato. He has additionally overseen collaborations with manufacturers reminiscent of Sonos, Microsoft, Bulova, and Gatorade, and brings vital expertise within the gaming sector.
Saunt mentioned: “Having labored throughout among the world’s largest catalogs, I’m excited to convey that have to Major Wave and construct partnerships that introduce legendary artists to new generations of followers. What drew me right here is the tempo and imaginative and prescient – this can be a firm that has been innovating for 20 years and nonetheless strikes sooner than anybody else.”
Straughn added: “Bart has already confirmed to be a terrific addition along with his early contributions to the corporate, placing wins on the board from day one. We’re fortunate to have him on the group.”
In the meantime, Sam Sklover has been promoted to Vice President, Model Partnerships after six years at Major Wave. He has led partnerships that embrace Prince with Airbnb, Boyz II Males with Chili’s, and campaigns with McDonald’s, Adidas, and Narragansett Beer. His work just lately earned him a spot on Billboard’s aggressive 40 Beneath 40 listing.
“Major Wave’s focus of iconic music and artists is unparalleled, and the group supporting all of it’s simply as priceless,” mentioned Sklover.
“It’s a dream come true to assist shine a light-weight on among the world’s biggest music and proceed to work with the perfect group within the enterprise in greater and larger methods.”
Straughn added: “Having seen Sam’s progress and maturity over the previous 5 years, selling him was a simple determination. It has been unbelievable to observe him lead these campaigns and proceed to construct relationships with manufacturers throughout the globe.”
The most recent appointments come as Major Wave continues to scale its operations following the acquisition of a number of catalogs, together with current partnerships with Grammy-nominated band The Automobiles and the Property of legendary English blues-rock singer-songwriter Peter Inexperienced, a founder and unique member of Fleetwood Mac.
The corporate can be behind the immersive Bob Marley Hope Highway present in Las Vegas.Music Enterprise Worldwide
