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AI chatbots are ‘juicing engagement’ as an alternative of being helpful, Instagram co-founder warns

News Team by News Team
May 3, 2025
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AI chatbots are ‘juicing engagement’ as an alternative of being helpful, Instagram co-founder warns
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Instagram co-founder Kevin Systrom says AI corporations try too onerous to “juice engagement” by pestering their customers with follow-up questions, as an alternative of offering truly helpful insights.

Systrom stated the techniques characterize “a drive that’s hurting us,” evaluating them to these utilized by social media corporations to increase aggressively. 

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“You possibly can see a few of these corporations happening the rabbit gap that every one the buyer corporations have gone down in making an attempt to juice engagement,” he stated at StartupGrind this week. “Each time I ask a query, on the finish it asks one other little query to see if it could actually get yet one more query out of me.”

The feedback come amid criticism of ChatGPT for being too good to customers as an alternative of immediately answering their questions. OpenAI has apologized for the issue and blamed “short-term suggestions” from customers for it.

Systrom recommended that chatbots being overly participating isn’t a bug however an intentional function designed for AI corporations to point out off metrics like time spent and each day lively customers. AI corporations must be “laser-focused” on offering high-quality solutions quite than shifting metrics within the simplest way attainable, he stated.

Systrom didn’t title any particular AI corporations in his remarks. He didn’t instantly reply to a request for remark.

In response, OpenAI pointed TechCrunch to its person specs, which state that its AI mannequin “typically doesn’t have the entire info” to supply a superb reply and will ask for “clarification or extra particulars.”

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However except questions are too obscure or troublesome to reply, the AI ought to “take a stab at fulfilling the request and inform the person that it might be extra useful with sure info,” the specs learn.

Tags: ChatbotscofounderengagementInstagramjuicingwarns

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