Apple has unveiled what it calls its “greatest supply ever” for Apple Music, launching a promotional subscription fee of $2.99 for six months.
That works out to lower than 50 cents per thirty days for a trial Apple Music subscription.
The limited-time supply comes as Apple Music is ready to sponsor the Tremendous Bowl LIX Halftime Present that includes Kendrick Lamar on Sunday, February 9, on the Caesars Superdome in New Orleans.
The promo, working by way of February 27, marks a big low cost from Apple Music’s commonplace month-to-month fee of $10.99.
Apple says that the supply is “for eligible new subscribers redeeming on eligible gadgets” and is “not accessible for individuals eligible for a 3-months-free Apple Music supply”.
This transfer comes as music streaming providers modify their methods to stay aggressive. Amazon Music lately raised the costs for its music streaming service within the US, the UK and Canada.
Within the US, particular person non-Prime members will now pay $11.99 month-to-month, up from $10.99, whereas Prime members will see their month-to-month fee rise to $10.99 from $9.99.
In June 2024, in the meantime, Apple Music rival Spotify hiked the worth of its Premium subscription within the US to $11.99.
Right now (February 4), Spotify reported that it achieved its first full 12 months of working revenue, posting €1.4 billion ($1.495bn) for FY2024.
Spotify’s Premium income of €3.705 billion (USD $3.957bn) in This autumn 2024 was pushed by subscriber progress of 11% YoY (to 263m paying subs) and a Premium ARPU (Common Income Per Consumer) improve of 7% YoY at fixed forex to €4.85 ($5.18).
Excluding the affect of FX, SPOT reported that its ARPU efficiency was pushed by “value improve advantages, partially offset by product/market combine”.
These within the Apple Music supply can entry it through the Dwelling tab of the Apple Music app on gadgets working the newest software program variations. The promo is offered throughout a number of markets, together with the US, the UK and Canada.
After the preliminary six-month promo interval, subscriptions will routinely renew at the usual fee of $10.99 month-to-month until canceled.
The timing of Apple Music’s supply aligns with the corporate’s bigger Tremendous Bowl LIX advertising initiatives. In 2022, the NFL reached a multi-year cope with Apple Music to sponsor the Tremendous Bowl Halftime Present beginning in February 2023.
For this 12 months’s Halftime Present, Apple Music is selling Kendrick Lamar’s upcoming efficiency on the Caesars Superdome. Lamar was the massive winner on the 67th Annual Grammy Awards held on Sunday (February 2), taking house the awards for Tune of the Yr and Report of the Yr for his diss monitor Not Like Us.
Lamar was among the many prime 10 artists globally in 2024, along with his newest album, GNX, reaching No. 1 in 129 international locations, and his monitor Not Like Us being the top-streamed music on Apple Music worldwide.
“He’s an artist’s artist — genuine to his core. We couldn’t be extra thrilled to observe him headline the third Apple Music Tremendous Bowl Halftime Present this 12 months, in what’s positive to be one other second we’ll all be speaking about for many years.”
Rachel Newman, Apple Music
The artist has seen 9 albums prime Apple Music’s prime albums chart in additional than 160 international locations, Apple Music mentioned.
Forward of the Tremendous Bowl, Apple Music has created devoted content material that includes Lamar, together with unique playlists curated by New Orleans musicians, NFL gamers, and groups, and 100 hours of devoted Apple Music Radio programming.
The programming will embrace Reside from Tremendous Bowl LIX NOLA broadcasts with Zane, Ebro Darden, Nadeska Alexis, and Eddie Francis, and Tremendous Bowl LIX LA broadcasts with Apple Music Radio hosts Hanuman, Brooke Reese, Estelle, Jayde Donovan, and Evelyn Sicairos and Lechero.
On Thursday (February 6) Apple Music Radio hosts Darden and Alexis will interview Lamar on the Apple Music Tremendous Bowl LIX Halftime Present press convention.
Rachel Newman, Apple Music’s international head of content material and editorial, mentioned: “All through his profession, Kendrick Lamar hasn’t met the cultural second a lot as he’s outlined it.”
“He’s an artist’s artist — genuine to his core. We couldn’t be extra thrilled to observe him headline the third Apple Music Tremendous Bowl Halftime Present this 12 months, in what’s positive to be one other second we’ll all be speaking about for many years.”
Music Enterprise Worldwide
