Following a report that Apple was planning to lower iPhone Air manufacturing amid decrease than anticipated demand, Nikkei Asia printed even harsher details about the corporate’s thinnest machine’s reputation. In keeping with the publication, Apple is drastically reducing iPhone Air orders to regulate the lukewarm reception of those units in markets outdoors of China.
With the corporate reducing again to “finish of manufacturing” ranges, Apple nonetheless has a whole lot of excellent news concerning the iPhone 17 lineup, because it continues to have robust total gross sales, with the corporate sticking with its manufacturing forecast of 85 to 90 million models. In any case, it has been a month since Apple launched the brand new iPhone fashions and a few configurations are nonetheless bought out throughout the U.S., the UK, France, Switzerland, China, and Japan.
In keeping with the newest knowledge, Apple has elevated manufacturing orders for the common iPhone 17 by 5 million models, whereas additionally including orders for the high-end iPhone 17 Professional fashions.
Apple brings excellent news for its provide chain
Nikkei Asia says that from the highest 5 cellphone distributors, Apple is the one one sticking with its authentic forecast. Samsung, Xiaomi, Vivo, and Oppo have suffered a decline in gross sales. In keeping with a provide chain govt, iPhone 17 orders are “steady and on observe.” They add: “It is already a giant aid, as most of us within the electronics provide chain are fearful about globally weak macroeconomic situations and the risky tariff atmosphere. Apple has even requested us to arrange some extra elements in case demand exceeds expectations.”
Nonetheless, it is essential to notice that just like the mini and Plus fashions, the iPhone Air can also be not a gross sales success. For instance, its foremost competitor, Samsung, has reportedly canceled its Galaxy S26 Edge plans as a result of low gross sales.
Whereas Apple has an excuse to be testing know-how for the upcoming iPhone Fold, which is claimed to appear like two iPhone Airs side-by-side, Samsung was simply making an attempt to anticipate a doable development by releasing a skinny cellphone earlier than Apple. With that, each firms overestimated the market’s willingness to pay a premium worth for a tool that lacks nice battery life and several other cameras.
Following a report that Apple was planning to lower iPhone Air manufacturing amid decrease than anticipated demand, Nikkei Asia printed even harsher details about the corporate’s thinnest machine’s reputation. In keeping with the publication, Apple is drastically reducing iPhone Air orders to regulate the lukewarm reception of those units in markets outdoors of China.
With the corporate reducing again to “finish of manufacturing” ranges, Apple nonetheless has a whole lot of excellent news concerning the iPhone 17 lineup, because it continues to have robust total gross sales, with the corporate sticking with its manufacturing forecast of 85 to 90 million models. In any case, it has been a month since Apple launched the brand new iPhone fashions and a few configurations are nonetheless bought out throughout the U.S., the UK, France, Switzerland, China, and Japan.
In keeping with the newest knowledge, Apple has elevated manufacturing orders for the common iPhone 17 by 5 million models, whereas additionally including orders for the high-end iPhone 17 Professional fashions.
Apple brings excellent news for its provide chain
Nikkei Asia says that from the highest 5 cellphone distributors, Apple is the one one sticking with its authentic forecast. Samsung, Xiaomi, Vivo, and Oppo have suffered a decline in gross sales. In keeping with a provide chain govt, iPhone 17 orders are “steady and on observe.” They add: “It is already a giant aid, as most of us within the electronics provide chain are fearful about globally weak macroeconomic situations and the risky tariff atmosphere. Apple has even requested us to arrange some extra elements in case demand exceeds expectations.”
Nonetheless, it is essential to notice that just like the mini and Plus fashions, the iPhone Air can also be not a gross sales success. For instance, its foremost competitor, Samsung, has reportedly canceled its Galaxy S26 Edge plans as a result of low gross sales.
Whereas Apple has an excuse to be testing know-how for the upcoming iPhone Fold, which is claimed to appear like two iPhone Airs side-by-side, Samsung was simply making an attempt to anticipate a doable development by releasing a skinny cellphone earlier than Apple. With that, each firms overestimated the market’s willingness to pay a premium worth for a tool that lacks nice battery life and several other cameras.
