The Super Bowl is one of the biggest sporting events in the world, watched by millions of people. This year, a major sporting event and one of YouTube’s biggest stars will be in one place. Mr. Beast, who has over 130 million subscribers to his wildly popular YouTube channel, announced on Twitter that he will be in a Super Bowl commercial.
Mr. Beast, whose real name is Jimmy Donaldson, appeared in a Super Bowl commercial.
It averages over 140 million views per post. One of his sponsors, Honey, is an online coupon company that can be seen in all of his YouTube videos. Mr. Beast always links Honey’s website to his videos. As a result, Honey received over a billion views from Mr. Beast for a price of 3 million dollars.
For perspective, a 30-second Super Bowl ad will cost $7 million this year, more than double what Honey spent.
According to Brian Sorel, COO of influencer marketing firm NeoReach, YouTubers like Mr. Beast charges companies from $500,000 to $2 million to work with them. That’s for ongoing sponsorships, not individual social media posts, though.
Is social media influencing the way companies advertise for the Super Bowl?
According to media analyst Kevin Huber, advertising for the big game has its advantages despite the advent of social media.
“When companies advertise through a game, they reach a wider audience than when they sponsor creators, whose audiences tend to be younger. Pushing products like cars, alcohol and financial services to a young audience that can’t use them isn’t the best use of advertising dollars.”
“At the same time, younger audiences are more impressionable, he said, which can be an advantage for advertisers, because once consumer habits are formed, they are difficult to change.”
We will see Mr. Beast and what commercial he will be in while the world watches.
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