Max Mara’s Maria Giulia Maramotti on Hollywood’s Evolving Sisterhood
The chicest women in Hollywood gathered at Chateau Marmont in Los Angeles to celebrate Elizabeth Debicki as the 2019 Women in Film Max Mara Face of the Future Award recipient. Hosted by Maria Giulia Maramotti, the brand’s vice president of U.S. retail and global brand ambassador, and Laura Brown, the editor-in-chief of InStyle, this annual summer event has established itself as one of Tinseltown’s most highly anticipated fêtes. Best of all, it supports an important cause — Women in Film has been advocating for women, and advancing their careers in the screen industries, since it was founded in 1973.
Why was Elizabeth Debicki the right choice for the award this year?
Whenever we make a choice about an actress, it is based on the future. In Elizabeth’s case, we chose someone who is really cultural, and dives deep into every aspect of her job and the arts. That was one of the first things that really sparked our interest. On top of that, there are the theatrics of her style, which really relates strongly back to Max Mara.
The event’s profile and impact grows every year. How has that evolution happened?
Hollywood has evolved so much, especially in the past couple of years. Truly, there were a lot of changes in terms of the sisterhood that was expressed within women in film. Actresses who have received the award in previous years, like Elizabeth Banks, Katie Holmes, and Chloë Grace Moretz, have really developed strong careers after the award. Building up such a track record for the prize itself was very important and relevant.
Max Mara has such a history of supporting women in the arts. Face of the Future Award aside, how does that play out in the company?
Max Mara is a women-centric sort of brand — we choose to support women throughout the arts in different aspects. When it comes to fine art, we literally just awarded Hannah Rickards with the Max Mara Art Prize for Women. At the Institute of Contemporary Arts in Boston, we supported Huma Bhabha, who is a female sculptor in America. We are always supporting women-centric initiatives across the board.
Tell us a little bit about your travel plans this summer.
I’ve been spending time in Italy, and I am going to be in Sardinia with my family. Then, we will be in Mykonos and Crete!
You’re quite an accomplished sailor. Any upcoming excursions on the sea?
Yes, we will sail in Sardinia for a few days. It’s really a getaway for me — I’ve been quite busy for the past few months!
You have your hands in so many things. In addition to the business you’re helping to run, you have to be completely up to speed on the arts, culture, film, and television. How do you keep up with all of it?
It comes quite naturally, really. When I have a moment of freedom, I will check out an artwork that I am interested in or a museum I want to see. I go to art galleries; I am on the Board of Trustees of Ballroom Marfa; I read magazines and the art reviews in The New York Times; and I hear about things through word-of-mouth recommendations. Art, for me, is a real passion.
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