The job market in India is seeing notable modifications as increasingly more girls in Tier-II and Tier-III cities are coming into the workforce. In keeping with job {and professional} networking platform Apna.co, a 34% enhance in median wage has been witnessed amongst girls during the last three years. This demonstrates improved wage progress and a broader vary of profession alternatives. In addition to, there was a fourfold rise within the variety of girls job seekers from these areas between 2021 and 2024.
Apna.co has noticed a big 4X enhance in girls job seekers from Tier II and III cities between 2021 and 2024. This pattern highlights the increasing alternatives and digital accessibility which have enabled extra girls from non-metro areas to take part actively in various industries.
Notably, there was a 3X rise in job functions, reaching 1.28 crore in 2024. The most well-liked sectors for these job seekers embody gross sales & enterprise growth, admin & again workplace, and buyer assist, which collectively account for 55% of whole functions.
The rise in girls coming into the workforce is attributed to the burgeoning job alternatives and evolving hiring patterns which are prevalent past main metropolitan areas. Rising cities like Lucknow, Jaipur, and Indore have turn into key employment hubs, contributing to over 45% of job functions on the platform. This shift in workforce dynamics presents a essential alternative for companies to interact with a talented and motivated expertise pool.
Nirmit Parikh, Founder and CEO of Apna.co, emphasised, “India’s workforce is present process a metamorphosis, with girls from Tier II and III cities moving into various careers throughout industries. Fueled by digital accessibility and evolving hiring tendencies, this surge is reshaping workforce dynamics.”
Job functions from girls in Tier II and III cities aren’t solely growing in quantity however are additionally increasing into numerous unconventional roles. These embody Discipline Gross sales, Supply & Logistics, and Safety Companies, with functions reaching almost 6 lakh, 2.5 lakh, and 1.5 lakh respectively in 2024. This diversification of profession preferences displays the altering aspirations of girls in these areas, inspired by platforms like Apna.co that facilitate connections between job seekers and employers.
The transformation within the employment panorama is additional illustrated by the two.5X rise in recent graduates amongst girls job seekers in these areas, totalling almost 9 lakh in 2024. This inflow of recent expertise signifies a rising pattern of younger girls searching for employment quickly after finishing their schooling. Moreover, the median wage for girls job seekers in these areas has elevated by 34% over the previous three years, underscoring improved wage progress and profession prospects.
As India strikes in direction of a extra inclusive workforce, non-metro areas are quickly closing the workforce hole. Cities comparable to Kanpur, Bhubaneswar, and Ranchi are evolving into high-growth expertise centres, signalling a broader shift in workforce participation. Parikh added: “By 2030, exponential job market progress will additional speed up alternatives for girls throughout numerous sectors. This shift presents an important second for companies to faucet into a talented and motivated expertise pool.”
