The yr 2026 will see actual property builders in India shifting their focus again to constructing mid-segment houses priced between Rs 1.5 crore and Rs 2 crore, as luxurious house gross sales should not anticipated to drive volumes over the long run, in response to a prime government of Bengaluru-based Status Group.
“At Status, we shall be planning much more launches within the mid-segment – Rs 1.5 crore -Rs 3 crore section. The majority of our launches are going to be there. The general market will even transfer in that route,” says Praveer Shrivastava, Senior Government VP, Residential, Status Group.
“Luxurious is all the time a distinct segment market. After getting reached a stage the place extra provide is going on in luxurious, the volumes is not going to come for any developer if we proceed to produce the luxurious market. Subsequently, for volumes and resultant gross sales worth, folks must transfer again to the mid-segment,” Shrivastava says, including, “it’s a cycle.”
During the last couple of years, builders, buoyed by the general momentum in housing gross sales, have veered in the direction of bigger houses of two,000-6,000 sq. ft. Nevertheless, most prospects reside within the ticket measurement of Rs2-3 crore, says Shrivastava. “In 2026, a majority of our merchandise are going to be within the 1500-2200 sq. ft. dimensions.”
“Whereas the pricing per sq. foot has gone up by 60% during the last 4 years, the areas have additionally moved up. To be sure to keep in that bracket of Rs 1.5-3 crore, the world will must be optimised. Subsequently, 1500-2000 sq ft is the optimum space that may be accomplished in a ticket measurement of ₹1.5-3 crore. This ticket measurement is the place the majority of the purchasers is. We’ve to design our product round that.”
Shrivastava says the corporate is on observe to realize, or maybe surpass, the steerage of ₹25,000 crore-₹27,000 crore for the continued fiscal. “Within the first half of FY26, we’ve got already accomplished ₹18,000 crore of gross sales. Out of Rs 18,000 crore we’ve got accomplished in H1, Rs 8,500 crore is out of our foray into the Delhi-NCR market with Status Metropolis Indirapuram. This was our first venture, which was lapped up by the market.”
The Bengaluru-based developer is trying to enter the Gurugram and Noida markets in NCR (Nationwide Capital Area) as nicely. “We’re aggressively on the lookout for choices to develop in Gurgaon. Hopefully, on this calendar yr, you will notice us in each Gurugram and Noida markets. In Noida Sector 150, we have already got a land parcel which is awaiting clearance.”
“Prime metros will proceed to have good absorption, offered smart pricing and merchandise are available,” he says.
