Paul Trueman has joined Imagine UK as its new Director of Artist Companies, whereas Joe Edwards has been named Head of Advertising.
Each executives deliver intensive expertise from earlier roles at AWAL, the place they helped develop quite a few artists.
Trueman joins Imagine from his most up-to-date place as Chief Working Officer at un:hurd music, following a decade-long tenure as Normal Supervisor at AWAL. Throughout his time at AWAL, he led world groups throughout advertising, viewers improvement, digital accounts, and promotions, working with artists like Little Simz, Nick Cave & The Dangerous Seeds, Lauv, and woman in purple.
In his new function, Trueman will oversee Imagine UK’s Artist Companies division, managing A&R, new enterprise, industrial technique, and world advertising campaigns. He’ll report on to Alex Kennedy, Imagine UK’s Managing Director.
“Paul has been on the coronary heart of unbiased music for over 20 years, he’s massively revered within the business and brings an immense quantity of expertise and high quality to the desk.”
Alex Kennedy, Imagine UK
“Paul has been on the coronary heart of unbiased music for over 20 years, he’s massively revered within the business and brings an immense quantity of expertise and high quality to the desk. We’re very excited to have him lead the brand new period for our Artist Companies enterprise,” stated Kennedy.
Trueman stated: “I couldn’t be happier to affix Imagine and to be working with such a unbelievable crew and roster of artists. Imagine’s distinctive ecosystem, world attain and progressive strategy to artist improvement is unparalleled and I’m excited to assist take issues to the subsequent degree in 2025 and past.”
In the meantime, Joe Edwards, who beforehand served as Senior Director of Advertising at AWAL, has been named Head of Advertising, reporting to Trueman. Edwards’ observe file consists of advertising campaigns for artists resembling Jungle, Djo, Bombay Bicycle Membership, Balming Tiger, SBTRKT, and Joesef.
Edwards will report back to Trueman in his function.
These appointments coincide with Imagine UK’s latest growth and relocation to Kings Place in London’s King’s Cross cultural district, subsequent to Google, Fb and Common Music. The corporate’s UK workforce, together with groups from TuneCore, Nuclear Blast, and Sentric Publishing, has grown from 77 to 90 staff.
The brand new management crew will assist develop Imagine UK’s present roster, which incorporates artists resembling Blanco, Novo Amor, Craig David, Ms Banks, HAYLA, and girli. The corporate has hinted at a number of new signings to be introduced quickly.
Headquartered in Paris and listed on Euronext Paris, Imagine has over 1,900 staff throughout greater than 50 international locations. The corporate says it develops unbiased artists via its digital platform and experience. Its portfolio consists of manufacturers resembling TuneCore, Nuclear Blast, Naïve, Groove Assault, AllPoints, Ishtar, and Byond.
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