Varied Artists Administration (VAM) has promoted Rebecca Dixon to the position of World Head of Advertising and marketing & Common Supervisor UK.
The promotion, efficient instantly, sees Dixon step up from her earlier position as Head of Advertising and marketing and Promotions.
Dixon will work between the VAM workplaces in London and LA and can report on to CEOs David Bianchi (London) and Matt Luxon (LA).
Dixon’s promotion comes as she celebrates profitable the celebrated Trailblazer: The Richard Antwi Award on the Music Enterprise UK Awards earlier this month.
In her new position, Dixon will proceed to run all elements of promoting and viewers improvement within the UK while furthering her position at VAM’s LA workplace and creating relationships with European companions.
VAM says that Dixon brings a wealth of expertise and a confirmed observe file “in driving campaigns that join artists with audiences worldwide”.
Working throughout your entire Varied Artists Administration roster, Dixon has managed strategic advertising and marketing campaigns, social media initiatives, and artistic content material for artists together with Ashnikko, Tom Grennan, Good Neighbours, The Libertines, La Roux, Cassyette, Unhappy Evening Dynamite, Yonaka, Supergrass, Spiritualized and Barns Courtney.
The present VAM roster consists of Tom Grennan, Good Neighbours, Melanie C, Ashnikko, The Libertines, Supergrass, La Roux and Rose Grey.
The corporate has achieved two No.1 albums within the UK within the final 12 months with The Libertines and Tom Grennan in addition to one of many quickest streaming debut tracks of all time with Good Neighbours, who’ve been introduced as one of many three artists within the working for 2025’s Brit Rising Star Award.
“The center of my imaginative and prescient is to drive significant change in an trade that’s consistently and quickly evolving, and a dedication to placing artists and audiences first.”
Rebecca Dixon
Dixon mentioned: “I’m excited to step into the position of World Head of Advertising and marketing/Common Supervisor UK at Varied Artists Administration. The center of my imaginative and prescient is to drive significant change in an trade that’s consistently and quickly evolving, and a dedication to placing artists and audiences first.
“Creating methods that amplify genuine voices, with the facility to assist lead tradition, problem and encourage, is on the forefront of every thing I do whereas ensuring our firm stays modern and challenges the norms, nevertheless these could change.”
“Anybody that has labored with Rebecca is aware of how glorious she is. Her promotion to World Head of Advertising and marketing & Common Supervisor UK is past deserved.”
David Bianchi
David Bianchi added: “Rebecca joined us 10 years in the past subsequent yr, straight from college, and we couldn’t be prouder of her and her many achievements, not least profitable the Richard Antwi Trailblazer award.
“Anybody that has labored with Rebecca is aware of how glorious she is. Her promotion to World Head of Advertising and marketing & Common Supervisor UK is past deserved.”Music Enterprise Worldwide
