A month after its launch, Reservoir Media’s newly established Mumbai subsidiary, PopIndia, has made its first catalog deal in India.
The corporate mentioned on Thursday (Might 15) that it has acquired the publishing and grasp rights to your complete Musicraft Leisure catalog.
The transaction, whose monetary phrases weren’t disclosed, provides Reservoir management of over 1,000 recordings spanning a number of a long time and genres, together with Musicraft’s YouTube channel with over 3 million subscribers.
Based in 1980, Musicraft makes a speciality of ‘Indie Bollywood’ music with productions that includes Bollywood-style preparations that exist independently of movie soundtracks. The catalog consists of Qawwali songs, a devotional singing custom relationship to thirteenth century Delhi that maintains widespread recognition throughout India, Pakistan, Bangladesh, and Afghanistan.
The catalog options works from a number of regional artists, headlined by Ashok Zakhmi, a Qawwali performer whose four-decade profession consists of touring all through India. Zakhmi’s collaboration with Tina Parveen on Mast Jawani Teri Mujhko Pagal Kar Gayi Re has collected greater than 305 million YouTube views.
“Over time, we have now proudly constructed a catalog that represents the varied music and listeners of India. We’re excited to be partnering with PopIndia to assist amplify these songs and produce them to an excellent broader viewers.”
Aparna Shah, Musicraft Leisure
Different performers represented within the acquisition embrace Gyasuddin Warsi, Majid Shola, M. Aaga Fankar, Usman Taj, Kausar Sabri, Anwar Jani, Afsar Azad, and Yusuf Azad.
Aparna Shah, Director of Musicraft’s mother or father firm, Tanatan Talkies Music Pvt Ltd, mentioned: “Over time, we have now proudly constructed a catalog that represents the varied music and listeners of India. We’re excited to be partnering with PopIndia to assist amplify these songs and produce them to an excellent broader viewers.”
Reservoir introduced on April 17 that it’s launching PopIndia to signal and develop regional expertise, in addition to purchase publishing and recorded music catalogs.
The subsidiary additionally serves as sub-publisher for Reservoir’s world music catalogs inside Indian and South Asian markets whereas providing music supervision and rights administration providers.
PopIndia is being overseen by Spek, who turned Govt Vice President of Worldwide and Rising Markets at Reservoir after a 2020 partnership between Reservoir and PopArabia, the corporate Spek based in 2011.
“This marks a serious step ahead for PopIndia — our first full catalog acquisition, overlaying over a thousand recordings that span a long time of Indian music.”
Spek, Reservoir Media
Commenting on the Musicraft acquisition Spek mentioned: “This marks a serious step ahead for PopIndia — our first full catalog acquisition, overlaying over a thousand recordings that span a long time of Indian music.”
“What drew us to Musicraft was the standard and historic vary of the repertoire, from industrial pop music to genres like Qawwali that replicate the subcontinent’s deep musical roots. Our technique in India is targeted on long-term worth creation, and that begins with investing in catalogs that matter — culturally and commercially. We see a rising world urge for food for Indian music, and this deal positions us properly to fulfill that demand with credible, well-curated content material.”
Music Enterprise Worldwide
