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Robotic vacuum maker Dreame says untapped international demand to drive subsequent section of development

News Team by News Team
December 28, 2025
in Business
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Robotic vacuum maker Dreame says untapped international demand to drive subsequent section of development
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Regardless of intense competitors that has pushed one US firm into chapter 11, the worldwide robotic vacuum cleaner market has loads of room for development given low penetration charges, based on Meng Jia, president of Dreame Expertise’s robotic vacuum division.

Meng anticipates regular development for robotic vacuum gross sales over the following few years, noting that market penetration stays low – lower than 10 per cent in China and below 20 per cent abroad.

“The robotic vacuum class hasn’t absolutely realised its potential when it comes to consumer expertise,” mentioned Meng, including that the product was nonetheless in its “ascent stage”.

Do you might have questions in regards to the greatest subjects and developments from all over the world? Get the solutions with SCMP Information, our new platform of curated content material with explainers, FAQs, analyses and infographics delivered to you by our award-winning crew.

Europe was Dreame’s largest marketplace for robotic vacuum cleaners, adopted by China and the US, based on Meng. Europe’s dominance was pushed by a shopper base that’s receptive to modern expertise, with greater than half of Dreame’s income within the area generated by premium merchandise priced above 1,000 euros (US$1,174).

Xiaomi’s robotic vacuum cleaner has put the corporate within the high 5 of suppliers. Photograph: Handout alt=Xiaomi’s robotic vacuum cleaner has put the corporate within the high 5 of suppliers. Photograph: Handout>

“The Chinese language market is probably the most aggressive on the planet,” mentioned Meng. The three,000 to 4,000 yuan (US$568) value bracket accounts for roughly 50 per cent of the corporate’s home income, in distinction to the premium-heavy European market.

Dreame, which makes a variety of family home equipment, recorded the quickest development in new job listings amongst Chinese language corporations this 12 months, based on a report by Maimai, China’s largest skilled social networking platform. Dreame’s robotic vacuum unit was actively recruiting expertise for its analysis and improvement division, based on Meng.

Chinese language producers consolidated their international lead within the first three quarters of 2025, sweeping the highest 5 spots for sensible robotic vacuum shipments. Collectively, these manufacturers – Roborock, Ecovacs, Dreame, Xiaomi and Narwal – now command almost 70 per cent of the worldwide market, based on analysis agency IDC.

Dreame’s third spot rating gave it a 12.4 per cent share of the worldwide market.

The ROMO is DJI’s entry into the robotic cleaner market. Photograph: handout alt=The ROMO is DJI’s entry into the robotic cleaner market. Photograph: handout>

Going through intense competitors from Chinese language rivals, US-based iRobot, maker of the well-known Roomba model, filed for chapter safety earlier this month. As a part of its restructuring, the agency was set to be acquired by its key provider, Shenzhen-based producer Picea Robotics.

Meng mentioned Dreame would stay largely unaffected by the iRobot acquisition.

The market’s potential continues to draw new gamers. In August, drone large DJI made its debut within the sector with the launch of the ROMO collection. Begin-up Pudu Robotics additionally launched the PUDU CC 1 Professional this 12 months.

Meng famous that DJI has been closely selling its synthetic intelligence capabilities since getting into the robotic vacuum sector. “Dreame has additionally been closely investing in AI,” he mentioned, including that DJI’s method has offered clues to assist Dreame’s personal AI promotional methods.

This text initially appeared within the South China Morning Put up (SCMP), probably the most authoritative voice reporting on China and Asia for greater than a century. For extra SCMP tales, please discover the SCMP app or go to the SCMP’s Fb and Twitter pages. Copyright © 2025 South China Morning Put up Publishers Ltd. All rights reserved.

Copyright (c) 2025. South China Morning Put up Publishers Ltd. All rights reserved.



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Tags: demandDreamedriveGlobalgrowthMakerPhaseroboticuntappedVacuum

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