International e-commerce retailer Shein is thought for providing low-cost vogue. Not solely are the objects themselves priced fairly low, however simply happening the web site’s homepage, you might be bombarded with pop-ups and different inner commercials concerning the newest Shein gross sales and offers. Are the financial savings, nonetheless, price it? Are you getting legit, high-quality vogue for a very good worth?
It does not appear that method. Shein just isn’t accredited by the Higher Enterprise Bureau (BBB) and solely has a one-star buyer assessment ranking primarily based on over 700 opinions on its web site. Shein has additionally been concerned in a number of lawsuits throughout its historical past. These lawsuits middle on different vogue manufacturers and artists accusing Shein of promoting counterfeit merchandise and stealing their designs. In order that Coach purse you discovered on Shein won’t really be Coach in any respect.
Based mostly in China, Shein was based in 2008 by Chris Xu. It received its begin promoting wedding ceremony attire earlier than increasing into all of ladies’s vogue and different miscellaneous merchandise. It is grown to be a preferred app, with billions in income and a number of manufacturing partnerships. It provides 1000’s of latest objects to its retailer every day, which may typically be a pink flag for amount over high quality. Whilst you could be getting a very good deal buying at Shein — just like Amazon’s low cost retailer Haul — it is a stretch to say that this firm is totally legit.
Shein’s repute on the BBB
Since Shein just isn’t accredited by the BBB, it has not gone by the method to satisfy the group’s eight Requirements for Belief. These requirements embody trustworthy promoting, clear enterprise insurance policies, responding rapidly to disputes, and safeguarding buyer knowledge. Whereas this doesn’t essentially imply Shein is dishonest and negligent, incomes a BBB accreditation does go a good distance in profitable buyer religion in an organization’s services and products.
Prospects are allowed to publish their good and unhealthy experiences with firms on the BBB web page, regardless that it isn’t accredited. Shein’s 1-star ranking out of 5 attainable stars is a strikingly dismal rating. Complaints embody objects ordered not arriving and no cash being returned, the improper objects being delivered, and counterfeit objects that do not match the web site description.
It’s price noting, nonetheless, that Shein has an A ranking on the BBB. The explanation given is that Shein responds to buyer complaints rapidly. Letter grade scores on the BBB are a direct reflection of the enterprise’s responsiveness to upset prospects and should not influenced by opinions posted on the web site. For comparability, three firms in Canada have earned F scores. So if you take the entire bundle of no BBB accreditation, an A ranking for responsiveness, and a number of buyer complaints, you get a fuller image of what to anticipate from buying with Shein.
Shein lawsuits and copyright points
Tapestry, the corporate that owns the style model Coach, sued Shein in 2025, accusing the corporate of getting third events manufacture counterfeit Coach merchandise and promote them on the web site. These counterfeit objects featured the Coach identify and its well-known brand. In response, Shein claimed all of its merchandise from third-party suppliers had been legit and never knock-offs.
Massive firms aren’t the one ones that really feel their designs have been stolen by Shein. Small, impartial vogue designers have additionally complained on-line about their handmade fashions being mass-produced by third events by Shein with out their permission. Shein has additionally been accused of copying the direct design of merchandise, like Bottega Veneta’s Cassette bag, typically worn by celebrities. Customers could really feel that they’re getting a Hollywood-level bag at an ultra-cheap worth. Sadly, there’s little authorized safety obtainable for copies of distinctive designs outdoors of trademarked logos or related brand-defining visuals.
To Shein’s credit score, its moral insurance policies are said clearly on its web site. It emphasizes that its mission is to conduct enterprise lawfully and responsibly. This consists of the suppliers it really works with agreeing to a set of requirements and enormous sections about its dedication to secure work practices and no employee exploitation — the identical kind of difficulty that Temu has come below fireplace for. In the event you do store at Shein, do not forget that typically a deal that appears too good is, actually, too good to be true.
International e-commerce retailer Shein is thought for providing low-cost vogue. Not solely are the objects themselves priced fairly low, however simply happening the web site’s homepage, you might be bombarded with pop-ups and different inner commercials concerning the newest Shein gross sales and offers. Are the financial savings, nonetheless, price it? Are you getting legit, high-quality vogue for a very good worth?
It does not appear that method. Shein just isn’t accredited by the Higher Enterprise Bureau (BBB) and solely has a one-star buyer assessment ranking primarily based on over 700 opinions on its web site. Shein has additionally been concerned in a number of lawsuits throughout its historical past. These lawsuits middle on different vogue manufacturers and artists accusing Shein of promoting counterfeit merchandise and stealing their designs. In order that Coach purse you discovered on Shein won’t really be Coach in any respect.
Based mostly in China, Shein was based in 2008 by Chris Xu. It received its begin promoting wedding ceremony attire earlier than increasing into all of ladies’s vogue and different miscellaneous merchandise. It is grown to be a preferred app, with billions in income and a number of manufacturing partnerships. It provides 1000’s of latest objects to its retailer every day, which may typically be a pink flag for amount over high quality. Whilst you could be getting a very good deal buying at Shein — just like Amazon’s low cost retailer Haul — it is a stretch to say that this firm is totally legit.
Shein’s repute on the BBB
Since Shein just isn’t accredited by the BBB, it has not gone by the method to satisfy the group’s eight Requirements for Belief. These requirements embody trustworthy promoting, clear enterprise insurance policies, responding rapidly to disputes, and safeguarding buyer knowledge. Whereas this doesn’t essentially imply Shein is dishonest and negligent, incomes a BBB accreditation does go a good distance in profitable buyer religion in an organization’s services and products.
Prospects are allowed to publish their good and unhealthy experiences with firms on the BBB web page, regardless that it isn’t accredited. Shein’s 1-star ranking out of 5 attainable stars is a strikingly dismal rating. Complaints embody objects ordered not arriving and no cash being returned, the improper objects being delivered, and counterfeit objects that do not match the web site description.
It’s price noting, nonetheless, that Shein has an A ranking on the BBB. The explanation given is that Shein responds to buyer complaints rapidly. Letter grade scores on the BBB are a direct reflection of the enterprise’s responsiveness to upset prospects and should not influenced by opinions posted on the web site. For comparability, three firms in Canada have earned F scores. So if you take the entire bundle of no BBB accreditation, an A ranking for responsiveness, and a number of buyer complaints, you get a fuller image of what to anticipate from buying with Shein.
Shein lawsuits and copyright points
Tapestry, the corporate that owns the style model Coach, sued Shein in 2025, accusing the corporate of getting third events manufacture counterfeit Coach merchandise and promote them on the web site. These counterfeit objects featured the Coach identify and its well-known brand. In response, Shein claimed all of its merchandise from third-party suppliers had been legit and never knock-offs.
Massive firms aren’t the one ones that really feel their designs have been stolen by Shein. Small, impartial vogue designers have additionally complained on-line about their handmade fashions being mass-produced by third events by Shein with out their permission. Shein has additionally been accused of copying the direct design of merchandise, like Bottega Veneta’s Cassette bag, typically worn by celebrities. Customers could really feel that they’re getting a Hollywood-level bag at an ultra-cheap worth. Sadly, there’s little authorized safety obtainable for copies of distinctive designs outdoors of trademarked logos or related brand-defining visuals.
To Shein’s credit score, its moral insurance policies are said clearly on its web site. It emphasizes that its mission is to conduct enterprise lawfully and responsibly. This consists of the suppliers it really works with agreeing to a set of requirements and enormous sections about its dedication to secure work practices and no employee exploitation — the identical kind of difficulty that Temu has come below fireplace for. In the event you do store at Shein, do not forget that typically a deal that appears too good is, actually, too good to be true.
