Spotify has built-in with Dutch occasion administration platform Stager, permitting venues and festivals to show their occasions instantly on artists’ Spotify pages, doubling down on its live performance discovery options.
Based in 2012, Stager’s platform permits occasion organizers to supply ticketing companies, planning software program, and advertising instruments. Stager disclosed the Spotify partnership in a current LinkedIn publish.
“We’re increasing our system with a strong new integration that may allow all our Stager customers to checklist an artist’s upcoming occasion at their venue or competition instantly on their Spotify artist web page,” Stager mentioned.
Stager says it facilitated performances for over 21,000 artists final 12 months at venues and festivals utilizing its platform.
The Spotify integration “now unlocks big potential for occasion organizers to achieve engaged audiences on Spotify and promote extra tickets by means of Stager,” Stager added.
Whereas Spotify has not launched a proper announcement concerning the Stager partnership, the combination marks its newest growth into the stay music area. Earlier this 12 months, Spotify partnered with ticketing platform Eventix, now Weeztix. The 2 firms partnered in February to host an unique presale for steel band Pantera. Spotify then rolled out a customized ‘Concert events Close to You’ playlist for customers final month.
Earlier this month, Spotify partnered with UK-headquartered ticketing platform Skiddle to combine digital music consumption and stay occasion attendance. The partnership permits Spotify customers to find concert events, membership nights and festivals that includes their most popular artists instantly by means of artist profiles.
Spotify has been increasing its concert-related choices in recent times. In 2020, Spotify teamed up with live performance discovery app Songkick, acquired by Warner Music Group in 2017, to introduce a digital occasions listings characteristic on its platform.
In 2022, Spotify launched a ‘Dwell Occasions’ feed, changing its earlier ‘Live performance Hub’ characteristic. Additionally in 2022, the corporate started testing direct live performance ticket gross sales to followers by means of a devoted ‘Spotify Tickets’ website.
Nonetheless, Spotify encountered difficulties with its direct ticketing initiatives. The corporate scaled again its personal ticketing initiatives in 2024, shifting its technique to integrations with third-party firms. Final 12 months, Spotify added Bandsintown listings, complementing its current Ticketmaster, Eventbrite, Songkick, and AXS listings on the platform.
In the meantime, Dwell Nation President and CEO Michael Rapino just lately confirmed that the corporate is in ticketing talks with Spotify, Apple and Amazon.
“We’ve been working with all three of them [Spotify, Apple, and Amazon], looking for a mannequin which will work for us and them, and [we] assume they’re speaking to others additionally,” Rapino mentioned in February.
Bloomberg had beforehand reported that Spotify’s long-anticipated ‘Tremendous Professional’ tier may debut this 12 months that includes early entry to live performance tickets amongst its choices, alongside AI-powered remix capabilities and higher-fidelity audio.
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