The Cowboys’ hiring of Brian Schottenheimer is bland, uninspired

Brian Schottenheimer

Brian Schottenheimer
Photography: AP

The Dallas Cowboys have a new offensive coordinator, and it’s certainly a name that produces a “wow” response when you hear it, but not in a good way. Brian Schottenheimer has been named the new OC, taking over from Kellen Moore, who is they split up with the team and will call to play for the Chargers in 2023.

This hire does absolutely nothing to move the needle in the Big Du, especially when the owner has a reputation for making “big” moves. Moving Schottenheimer into the OC role to help game plan has to be the most uninspired coaching hire of this cycle. Schottenheimer spent last season in a consulting role for Dallas (whatever that means) and will essentially be doing the same thing as head coach Mike McCarthy takes over the call-up duties.

At the age of 49 and with with over two decades of NFL coaching experience, Schottenheimer is the perfect candidate for McCarthy — the guy who will not threaten the McCarthys position within the organization.

He’s not exactly following in his dad’s footsteps

Schottenheimer is the son of former Cleveland, Kansas City, Washington and San Diego head coach Marty Schottenheimer, known infamous for the term “Marty ball”. In short, that meant his teams focused strong on the ball and the passing game was there to create more opportunities to run.

Marty was a successful head coach and one of the best of his era to never win a Super Bowl. Brian, on the other hand, has never risen above the coordinator position and, at this point, probably doesn’t care. Indeed, if Brian had wanted to be a head coach by now, he would have been, since he was an assistant from 1997 in St. Louis Rams. We know how this nepotism thing works, especially in the NFL.

McCarthy decided to move Schottenheimer to this place and have Jerry Jones log out that’s ridiculous. This recruitment lacks thought, innovation and creativity, which is not a good sign for next season. McCarthy’s play became stale a few years ago at the end of his tenure in Green Bay with Aaron Rodgers. What should change years later with Dak Prescott running the show? The answer is not much. Still, this is where Jones wants to spend the money.

The offseason is officially around the corner, and we’ll see what the Cowboys do in free agency, but I can assure you it won’t be overly impressive. Cowboys fans are simply hoping that any of their signings will be more significant than the new OC. Dallas has a lot of questions to answer offensively in the backfield, on the offensive line and at receiver. The only guy who is certain at his position is Prescott, and that in itself is astounding. Apparently, the Super Bowl-capable defenders don’t grow on trees.

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