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This Navy veteran needs to make it simpler to lend cash to household

News Team by News Team
May 18, 2025
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Pay attention and subscribe to Warrior Cash on Apple Podcasts, Spotify, or wherever you discover your favourite podcasts.

Generally the easiest way to construct a profitable enterprise is to see the place an organization could make the largest impression.

This was Navy veteran Dennis Cail’s philosophy when founding Zirtue, a cash lending firm that permits family and friends to lend cash to one another with a greater assure they’ll receives a commission again. As Cail defined, the corporate’s use of digital promissory notes creates a paper path and units up fee plans to make sure that cash is paid again, eliminating the necessity for unfulfilled Venmo requests and payday loans with excessive rates of interest.

Cail credit his trajectory to the training he obtained at Southern Methodist College in Texas after 4 years within the Navy. Although the army was a foundational a part of his expertise, he stated on Yahoo Finance’s Warrior Cash podcast that it was his training — partially paid for with the GI invoice — that aided his journey as an entrepreneur.

“It is one factor to have the army expertise, which gave me a whole lot of self-discipline, a whole lot of focus that I did not have earlier than,” he stated. “As soon as I obtained the training, that simply opened my thoughts to all of the alternatives and potentialities that had been on the market. And I began attempting to make use of my God-given skills and expertise to determine how I might be useful.”

Now, Zirtue operates on the identical ideas by listening to shoppers and looking for options to their issues.

“Our complete mission is to drive monetary fairness and inclusion one relationship at a time, and we try this by simplifying loans between family and friends,” Cail defined. “We’ve this complete mannequin that we name partnership with objective. So, OK, we’re not going to drive you to get a checking account. Possibly we are able to put you able the place you will get the cash it’s good to pay the payments you want now, after which graduate you into conventional financial institution accounts and credit score merchandise that be just right for you. However let’s meet you the place you’re immediately.”

Zirtue’s efforts to satisfy clients the place they’re, together with a partnership with MoneyGram that permits the 5.6 million People who don’t have a checking account to make use of the service, have introduced new alternatives for the corporate to develop and for purchasers to start to get on their ft financially.

BROOKLYN, NEW YORK - SEPTEMBER 22: Co-Founder/CEO for Zirtue Dennis Cail speaks onstage during AfroTech Executive Brooklyn at William Vale Hotel Williamsburg on September 22, 2023 in Brooklyn, New York. (Photo by Bennett Raglin/Getty Images for Blavity)
Co-founder/CEO for Zirtue, Dennis Cail, speaks onstage throughout AfroTech Govt Brooklyn at William Vale Lodge Williamsburg on September 22, 2023, in Brooklyn, New York. (Bennett Raglin/Getty Pictures for Blavity) · Bennett Raglin through Getty Pictures

The corporate has additionally expanded to supply an analogous fee plan service to small companies trying to get unfulfilled invoices paid — thereby serving to lots of them keep solvent.

“We’re principally permitting these firms to set fee phrases with firms and shoppers that owe them cash versus writing these funds off,” Cail defined. “And it basically permits them to permit these distributors and or clients to pay over time, however a minimum of they get to seize that as income versus writing it off.”

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Pay attention and subscribe to Warrior Cash on Apple Podcasts, Spotify, or wherever you discover your favourite podcasts.

Generally the easiest way to construct a profitable enterprise is to see the place an organization could make the largest impression.

This was Navy veteran Dennis Cail’s philosophy when founding Zirtue, a cash lending firm that permits family and friends to lend cash to one another with a greater assure they’ll receives a commission again. As Cail defined, the corporate’s use of digital promissory notes creates a paper path and units up fee plans to make sure that cash is paid again, eliminating the necessity for unfulfilled Venmo requests and payday loans with excessive rates of interest.

Cail credit his trajectory to the training he obtained at Southern Methodist College in Texas after 4 years within the Navy. Although the army was a foundational a part of his expertise, he stated on Yahoo Finance’s Warrior Cash podcast that it was his training — partially paid for with the GI invoice — that aided his journey as an entrepreneur.

“It is one factor to have the army expertise, which gave me a whole lot of self-discipline, a whole lot of focus that I did not have earlier than,” he stated. “As soon as I obtained the training, that simply opened my thoughts to all of the alternatives and potentialities that had been on the market. And I began attempting to make use of my God-given skills and expertise to determine how I might be useful.”

Now, Zirtue operates on the identical ideas by listening to shoppers and looking for options to their issues.

“Our complete mission is to drive monetary fairness and inclusion one relationship at a time, and we try this by simplifying loans between family and friends,” Cail defined. “We’ve this complete mannequin that we name partnership with objective. So, OK, we’re not going to drive you to get a checking account. Possibly we are able to put you able the place you will get the cash it’s good to pay the payments you want now, after which graduate you into conventional financial institution accounts and credit score merchandise that be just right for you. However let’s meet you the place you’re immediately.”

Zirtue’s efforts to satisfy clients the place they’re, together with a partnership with MoneyGram that permits the 5.6 million People who don’t have a checking account to make use of the service, have introduced new alternatives for the corporate to develop and for purchasers to start to get on their ft financially.

BROOKLYN, NEW YORK - SEPTEMBER 22: Co-Founder/CEO for Zirtue Dennis Cail speaks onstage during AfroTech Executive Brooklyn at William Vale Hotel Williamsburg on September 22, 2023 in Brooklyn, New York. (Photo by Bennett Raglin/Getty Images for Blavity)
Co-founder/CEO for Zirtue, Dennis Cail, speaks onstage throughout AfroTech Govt Brooklyn at William Vale Lodge Williamsburg on September 22, 2023, in Brooklyn, New York. (Bennett Raglin/Getty Pictures for Blavity) · Bennett Raglin through Getty Pictures

The corporate has additionally expanded to supply an analogous fee plan service to small companies trying to get unfulfilled invoices paid — thereby serving to lots of them keep solvent.

“We’re principally permitting these firms to set fee phrases with firms and shoppers that owe them cash versus writing these funds off,” Cail defined. “And it basically permits them to permit these distributors and or clients to pay over time, however a minimum of they get to seize that as income versus writing it off.”

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